Team Thoughts

During Moments of Change the Moment of Truth is Your Value Proposition cover
Kevin MacKenzie in Behavioural Science

During moments of change the moment of truth is your Value Proposition

∙ 6 minutes read

Customer value propositions are one of the engines that drive business growth and performance. This is the simple business truth. […]

How Can Brands Harness the Transformation Economy? cover
Amrit Bansal in Behavioural Science

How can brands harness the Transformation Economy?

∙ 8 minutes read
Sally Tarbit in Brand Consultancy

How to get business strategy communications right inside and outside your organisation

∙ 4 minutes read
2026 Energy Report - The Team
Cliff Ettridge in Employee Value Proposition

The challenges facing communications and talent attraction in oil and gas

∙ 5 minutes read
Why use a London Brand and Communications Consultancy cover
Cliff Ettridge in Uncategorised

Why use a London Brand and Communications Consultancy

∙ 11 minutes read
Sally Tarbit in Brand Consultancy

Emotional storytelling increases brand effectiveness

∙ 5 minutes read
Cliff Ettridge in Employee Value Proposition

Youth employment should be a core part of the employee experience and value proposition

∙ 7 minutes read
Choosing the right brand consultancy: employer branding and employee engagement cover
Cliff Ettridge in Employee Value Proposition

Why your EVP is worthless if nobody lives it

∙ 4 minutes read
Amrit Bansal in Behavioural Science

How people make decisions about money

∙ 5 minutes read
Why people don't do what you want them to do cover
Cliff Ettridge in Behavioural Science

Why people don’t do what you want them to do

∙ 8 minutes read
Cliff Ettridge in Company Culture

Where people get their news should worry every brand

∙ 8 minutes read
Picking vegetables is in progress
Cliff Ettridge in Employee Engagement

Jerónimo Martins – Building a culture that drives growth

∙ 11 minutes read
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