Dave x Peter talk NHS

David Recchia and Peter Mills discuss the NHS brand identity

Back in the late 1990s, The Team were asked to help the NHS roll out its brand identity across the UK. Peter Mills came on board as a Partner to tackle this huge challenge.

In the second in this series of films celebrating our 40-year history, our Executive Creative Director Dave Recchia caught up with Peter, to better understand how we took many visual identities down to just one.

The Team have been in the business of creating brands and design experiences that drive positive change for 40 years. Specialising in brand strategy, employee experience and brand activation, we are a blend of consultants, strategists, and designers who connect people to brands to drive business success.

Using insight, behavioural science and our unique approach to brand, we work with you to create trust with the people that matter most.

Like to find out more about what we do, let’s talk!