How to leverage behavioural science in brand marketing
Discover the role behavioural science can play in creating better branding.
‘Mark Hauser is an applied behavioural scientist who applies his background in psychology to the challenges faced by brands.
After years of researching the psychological underpinnings of brands, including work on consumer challenges with the likes of Graze and Diageo, Mark now works at branding agency The Team. There, he contributes a blend of behavioural understanding and commercial experience to driving positive behaviour change. But what does that mean? And what does an applied behavioural scientist do at a branding agency? We spoke with Mark to find out more…’
Read the full article for Creative Bloq, as part of their ‘Day in the Life’ series.
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