Allianz

Allianz, the world’s largest insurance company, was celebrating its 125th anniversary. Our brief was to create a visual device to be used globally on a wide range of applications during the anniversary year.

The marque needed to reflect the company’s vision and values – responsible, caring, connected, excellent – and ultimately instil pride in everyone associated with the organisation.

Since 1890, Allianz have helped people & organisations manage their existence & risk with security & assurance.

Allianz give people the freedom to live their lives securely. The marque is a visual expression of this ethos. It is designed to feel like a natural extension of the existing logo, and it is designed to send out a message of continued stability.

As our Executive Creative Director, Dave Recchia, states, “Any brand should use an anniversary opportunity not just to look back, but also to look forward.”

While the logo is immediately identifiable with the long-established brand, it manages to infuse new life & a celebratory feel into the existing visual language.

The marque was used across website, merchandise, event, and stadia branding.

A business anniversary is a unique opportunity to re-energise your brand and publicly re-commit to your core values. When executed correctly, a well-thought out campaign will increase your brand awareness and reinstate customer and employee loyalty.

We are The Team of experts.

During our forty years of doing what we love, we’ve developed brands for The Beatles and the NHS and looked after employees at BP and Heathrow, to name just a few.

When you work with us, our consultants, strategists, writers, designers and project managers become a part of your team.

We create trust and deliver exceptional results, taking your brand to new levels of success.

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