Category: Brand Strategy

Design Sprint with Colt

Colt: behind the scenes of a design sprint

In late 2022, Colt approached us with a challenge: create an Employee Value Proposition (EVP) in 12 weeks. Now that’s […]

The Beatles, the ultimate super brand.

What makes a ‘superbrand’?

illustration showing employees feeling connected in their network.

Your careers website is your first employer brand experience

Lewes FC match poster

When your brand purpose is everything

Brand Activation Director Sally Tarbit and Former Head of Marketing Ilona Sedhia

Sally x Ilona talk Moneyfarm

Sally and Kardo x Tamsin talk English Heritage

Julian Grice interviews Comic Relief’s Former Head of Creative Services Bill Gosbee

Julian x Bill talk Comic Relief

Branding agency

How brands benefit from working with a branding agency

To Rebrand or Refresh? That is the question.

illustration showing how to create and activate brand strategy.

How to create and activate a brand strategy

Taking another trip on the memory train, we've reached our stop at @se_railway's Business Travel Campaign!
 
Southeastern wanted to highlight the benefits of using the train for ad hoc, face-to-face business meetings. 

Benefits like: 

📶  Working using free Wi-Fi

🤔 Valuable thinking and planning time

👍 No stress about finding a parking space 

👍No stress about finding a parking space for the car. 

 Our strong and simple campaign concept focuses on the positive feelings travelling this way gives you... because we all like to feel prepared, relaxed and positive!

#creativecampaigns #southeasternrailway #theteambranddesign #sustainable #travel #workingaway #sustainabletravel #strategiccontent #brandstrategy #branddesign
❤️It's national carers week in the UK❤️

The campaign raises awareness of caring and the challenges that many unpaid carers face.

NCW also aims to reach people who might not realise they have caring responsibilities and give them the support and tools they need. 

'A carer is anyone who looks after a family member or friend who has a disability, mental or physical illness, addiction, or who needs extra help as they grow older.' 

- http://ow.ly/mCki50OseGF

❤️💙 Many people fit this description, and it's very important to give support and care.💜💛

#nationalcarersweek #icare #london #uk #agency #theteam #carers
This week, we've been reflecting on some of our work with @se_railway 🚋

So let's take a look at Southeastern's Digital Tools Campaign! 
 
As part of Southeastern’s digital transformation, they re-developed their app, making it easier for passengers to buy and use tickets. 📱

Our task was to create a clear and compelling campaign that brought to life the range of digital tools available on the app and to encourage downloads. ✨

Using a mobile as a framing device, we lead with the range of features available and the fact that you could access them all ‘on the go’. 🧳

Simple and convenient! 🎈

#creativecampaigns #theteambranddesign #southeasternrailway #digitaltransformation #compellingcampaigns #brandactivation #brandstrategy #strategiccontent
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