Atrato Onsite Energy plc (ROOF) Annual Report 2023
Driving the sustainability conversation

Atrato Onsite Energy
Since 2021, The Team has helped Atrato ROOF establish a presence as a progressive investment company focused on onsite energy generation, providing renewable energy capacity with 100% carbon traceability to industrial and commercial counterparties.
The challenge
The Team delivered the first annual report in 2022, that helped position Atrato ROOF in the market. There was a need to scale up the brand, to be reflected in the 2023 annual report, to match the significant growth experienced over the year. The company also continues to place sustainability at the forefront of everything it does. No longer newly established, but now a serious major player for investors who are seeking long term dividend growth but also investing in a better future for all. The annual report needed to embody the positive corporate narrative and its impact.

The approach
We decided to focus on the growth and scalability by featuring the products to underpin investor confidence. We elevated the Sustainability and ESG at the very centre of the strategy and making this front and foremost in the report. It was key that this report was bold and confident but authenticated by rich content reflecting clear evidence and data.
How we did it
We conducted meetings with directors to gauge the narrative and themes that mattered. We analysed peer groups and the market to establish positioning. Then working collaboratively with the client to make the creative and narrative work together to showcase Atrato ROOF as the renewable experts, we made the product pictures bold and confident and pulled out statistics and key content to add life to bring the narrative and key themes to life. Through hero-pictures, we featured board members throughout ‘on-site’ to evidence good governance and stakeholder engagement in action.
The result
The Company now has a best-in-class reputation for delivering flexible solar solutions,
evidenced by the increasing number of new customer enquiries.
We’ve worked with The Team on several reports over a number of years and have always been delighted with both the process and the finished product. They understand our strategy and our purpose, and have worked hard to develop a meaningful and consistent brand identity for our funds, whilst evolving this year on year. Crucially, they also have the ability, resource and understanding to react to our short timelines and shifting priorities where needed.Chris Fearon, Director, Atrato
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