Colt Technologies

Reinforcing an acquisition

COLT Technologies

The Challenge

In 2023, Colt acquired Lumen Technologies business in Europe.

Combining Colt’s best in class customer experience with Lumen’s Technologies customer base increased the scale and reach of Colt in Europe dramatically.

But as with any acquisition, questions will arise in the minds of customers. It’s when the risk of disruption is at its highest.

Colt asked us to develop a short-term campaign that would reassure existing customers while also appealing to new customers with its promise of great service.

With NPS scores in the 80s, Colt has a strong message.

The Solution

Analysts highlighted that this acquisition enabled Lumen Technologies to continue to serve multinational enterprise customers through its strategic partnership with Colt worldwide. And, it gave Colt access to business expansion in new markets via its partnership with Lumen.

Colt already had leading-edge technology solutions and could point to how its AI-enabled services would keep its customers networks up and running.

Now, with new sub-sea cables and data centres it meant that Colt’s customers could not only connect more, they could do more.

This became our campaign mantra.

Technology companies that will thrive in the future will be those with scale, adaptability and a strong sense of purpose. We’ve worked hard to build these capabilities.

Keri Gilder, CEO at Colt

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