ICAEW Annual Report

The Institute of Chartered Accountants in England and Wales (ICAEW) look upon their annual report as the communication that best showcases their achievements and plans in a way that most creates a sense of pride and demonstrates a clear and differentiated value.

As a progressive and forward-thinking organisation with carbon neutral status and a broad range of stakeholder needs, the annual report needed a narrative and structure that focused on the impact of ICAEW, and in the words of Michael Izza, the CEO:

“how members are providing leadership on some of the most significant challenges facing our planet…. and its potential impact on the public”.

We recommended that the annual report be used as an opportunity to tell the story of the organisation in a powerful, engaging way. By connecting their purpose and strategic narrative to their impact evidenced through the people behind their success. Explicitly placing employees and members at its heart, and making the most of surfacing real human stories and their impact on the organisation, the industry, society and the environment.

By featuring people front and centre with hero photo’s and content that spoke directly to the foundations and themes of the strategy, we gave the report personality and authenticity. By delivering the report in an accessible way via a bespoke landing page, with user friendly and targeted sections that optimised user experience, we opened up the opportunity to leverage additional stakeholder reach via email and social comms. We continued to add value by connecting the Annual Report content and brand across other corporate communications including an integrated reporting suite.

See the online report

Working with The Team on our annual reports over the past three years has been a highly positive experience. They have consistently brought a thoughtful mix of corporate reporting consultancy and creative expertise to the table, resulting in award winning Annual reports that have been both impactful and well-received.

The Team’s collaborative approach made the process smooth and productive, and their attention to detail and understanding of our objectives were key to delivering high-quality results.

Felicity Tolley, Head of Global Brand