Supermarket Income Reit (LSE: SUPR) Annual Report 2024

8 years ago, The Team collaborated with SUPR. Back then, SUPR was a start up, real–estate investment trust who were in the process of establishing and positioning a brand from scratch.

Since then, we have continued to work with SUPR to grow their brand impact as a FTSE 250 company. Focusing on defining their position in the market and leading the way in the grocery real-estate sector. 

Having consciously under deployed in FY23, there was a strategic shift for SUPR to activate opportunities for Growth. Plus – there was a significant development of the sustainability strategy throughout the year.

The brief for The Team was to surface all of this in this year’s Annual Report, reflect SUPR’s value proposition and their future-facing vision.

The Team undertook a collaborative consultative process in defining the themes and how this related to SUPR’s strategy and purpose.

We identified opportunities to show this in action throughout the report, including specific areas of rich narrative content.

A few key aspects covered were close relationships with tenants, acquisition of assets in different territories and positive change sustainability stories, to name a few.

We then established a content structure and plan based upon regulatory frameworks and best practice analysis. And a bold, graphical creative was used that reflected the SUPR brand identity and aligned to multi-channel communications.  

The Team focussed on bringing to life the strategy in action. We included case studies as validating proof-points, elevating SUPR’s unique position as market sector specialists.

Key to this was accounting for the more positive performance and investment activity for this year, including strategic acquisitions in new geographical markets.

Leading with the ‘Investing in the Future of Grocery’ headline, we implemented a bold and impactful visual approach and integrated a continuous narrative thread centred around growth that supported this theme.

We also elevated sustainability throughout, including signposting to more detailed information in the accompanying Sustainability Report. 

View the SUPR Annual Report 2024 

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