Dan Dufour

Brand Strategist

My focus is on delivering the brand strategy and purpose at the heart of your business. Aligning the dynamics of your brand, inside and out.
Dan Dufour in Branding

To Rebrand or Refresh? That is the question.

∙ 9 minutes read

What’s the difference between a rebrand and a brand refresh? In this blog, we’ll help you decide whether you need […]

Illustration showing the different types of sustainability. Brand Sustainability.
Dan Dufour in Brand Purpose

Is your brand sustainable?

∙ 6 minutes read
illustration showing how to create and activate brand strategy.
Dan Dufour in Brand Purpose

How to create and activate a brand strategy

∙ 11 minutes read
The Team
Dan Dufour in Brand Purpose

SOS. Is your brand sustainable?

∙ 8 minutes read
The Team creative brand and communications agency_What is a brand archetype
Dan Dufour in Brand Purpose

What is a brand archetype and how do I define mine?

∙ 6 minutes read
The Team creative brand and communications agency_Why charity brands now need brand purpose
Dan Dufour in Brand Purpose

Why charity brands now need brand purpose

∙ 7 minutes read
Dan Dufour in Branding

A guide to charity branding

∙ 8 minutes read
The Team creative brand and communications agency_How to create a brand name
Dan Dufour in Branding

How to create a brand name

∙ 6 minutes read
The Team creative brand and communications agency_Battle of the brands Charity or Movement
Dan Dufour in Brand Purpose

Battle of the brands: charity or movement?

∙ 6 minutes read
The Team creative brand and communications agency_How to manage brand stretch
Dan Dufour in Insight & Opinion

How to manage brand stretch: The complete guide

∙ 6 minutes read
The Team creative brand and communications agency. How to build a visual identity
Dan Dufour in Branding

Visual Identities: How to build yours

∙ 7 minutes read
The Team creative brand and communications agency. What is brand positioning
Dan Dufour in Brand Purpose

What is brand positioning?

∙ 4 minutes read
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