Cliff Ettridge, Director at The Team

Cliff Ettridge

Director

Cliff leads our Employee Engagement and Employer Brand initiatives at The Team, alongside managing our internal sales and marketing efforts.

He writes extensively about the future of work, blended working practices, brand strategy and how to engage people at work. He is also a regular contributor to Branding Mag and has been a visiting lecturer at Warwick University for creativity in business modules.

Cliff has collaborated with major clients like NatWest, Colt, IBM, and Mars. He helps businesses understand how to engage employees around a multitude of issues.

The Team creative branding agency. Top tips for effective communication spend
Cliff Ettridge in Employee Engagement

“… won’t that do us out of a job?” – Get the most out of your communication spend

∙ 3 minutes read
The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, social purpose, generation z, millennials, internal communication
Cliff Ettridge in Employee Engagement

5 things we can do to give Gen Z employees (and Millennials) internal communication tools fit for the age

∙ 4 minutes read
The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, London agency, Creative Leadership, Adversity at work
Cliff Ettridge in Employee Engagement

Our jobs are killing us and our leaders are responsible

∙ 5 minutes read
The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, London agency, branded video introductions 1
Cliff Ettridge in Branding

Branded video introductions and stings – should your business have one?

∙ 2 minutes read
The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, London agency, brand loyalty, brand trust, brand value
Cliff Ettridge in Brand Purpose

Brand value: proving brands are trust and respect-worthy

∙ 4 minutes read
The Team, creative brand design agency, brand strategy, brand purpose, brand identity, internal communications, employee engagement, brand archetypes, brand personality
Cliff Ettridge in Branding

Which personality type are you?

∙ 7 minutes read
The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, London agency, design, good design, design thinking
Cliff Ettridge in Branding

Good design is effective, not necessarily ‘pretty’

∙ 6 minutes read
The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, London agency, design, designer, design thinking
Cliff Ettridge in Branding

Think like a designer

∙ 5 minutes read
The Team, creative brand and communications agency, brand strategy, brand purpose, brand identity, marketing campaigns, visual identity, internal communications, employee engagement, toxic brand, brand crisis
Cliff Ettridge in Employee Engagement

To turn around a toxic brand takes discipline: 3 tips for organisations

∙ 4 minutes read
The Team, creative brand and communications agency, brand strategy, brand purpose, brand identity, marketing campaigns, internal communications, employee engagement, way finding, Heathrow airport
Cliff Ettridge in Branding

The art of wayfinding is not to get in the way

∙ 7 minutes read
The Team, creative brand design agency, brand strategy, brand purpose, brand identity, marketing campaigns, visual identity, internal communications, employee engagement, brand crisis
Cliff Ettridge in Employee Engagement

Employee Engagement is vital during a crisis

∙ 4 minutes read
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