Cliff Ettridge, Director at The Team

Cliff Ettridge

Director

Cliff leads our Employee Engagement and Employer Brand initiatives at The Team, alongside managing our internal sales and marketing efforts.

He writes extensively about the future of work, blended working practices, brand strategy and how to engage people at work. He is also a regular contributor to Branding Mag and has been a visiting lecturer at Warwick University for creativity in business modules.

Cliff has collaborated with major clients like NatWest, Colt, IBM, and Mars. He helps businesses understand how to engage employees around a multitude of issues.

The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, London agency, design, designer, design thinking
Cliff Ettridge in Branding

Think like a designer

∙ 5 minutes read
The Team, creative brand and communications agency, brand strategy, brand purpose, brand identity, marketing campaigns, visual identity, internal communications, employee engagement, toxic brand, brand crisis
Cliff Ettridge in Employee Engagement

To turn around a toxic brand takes discipline: 3 tips for organisations

∙ 4 minutes read
The Team, creative brand and communications agency, brand strategy, brand purpose, brand identity, marketing campaigns, internal communications, employee engagement, way finding, Heathrow airport
Cliff Ettridge in Branding

The art of wayfinding is not to get in the way

∙ 7 minutes read
The Team, creative brand design agency, brand strategy, brand purpose, brand identity, marketing campaigns, visual identity, internal communications, employee engagement, brand crisis
Cliff Ettridge in Employee Engagement

Employee Engagement is vital during a crisis

∙ 4 minutes read
The Team, brand purpose, social purpose, brand design, design thinking, employee engagement, employee experience, customer experience, technology, artificial intelligence
Cliff Ettridge in Insight & Opinion

Could technology make my job redundant?

∙ 3 minutes read
The Team, brand purpose, social purpose, brand design, design thinking, employee engagement, employee experience, customer experience, gender pay gap, employee engagement
Cliff Ettridge in Employee Engagement

Gender affects employee engagement: Taking on the boy’s club

∙ 4 minutes read
The Team, brand purpose, social purpose, brand design, design thinking, employee engagement, employee experience, customer experience, brand guidelines
Cliff Ettridge in Branding

Top tips for co-creating brand guidelines

∙ 2 minutes read
The Team, brand purpose, social purpose, brand design, design thinking, employee engagement, employee experience, customer experience, disengage workforce
Cliff Ettridge in Employee Engagement

Five top tips to disengage your workforce

∙ 4 minutes read
The Team, creative brand design agency, internal communications agency, employee engagement agency, customer engagement agency, sonic branding
Cliff Ettridge in Branding

Sonic boom or soothing duet? What does your brand sound like?

∙ 3 minutes read
The Team, creative brand design agency, internal communications agency, employee engagement agency, customer engagement agency, carole Cone, Brand Purpose, Brand Strategy
Cliff Ettridge in Brand Purpose

Carol Cone: What is Brand Purpose

∙ 3 minutes read
The Team, creative brand design agency, internal communications agency, employee engagement agency, customer engagement agency, Design Thinking, blog
Cliff Ettridge in Insight & Opinion

Embed Design Thinking at the heart of your digital strategy

∙ 4 minutes read
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