The Team creative brand and communications agency_Why charity brands now need brand purpose

Why charity brands now need brand purpose

As we’ve entered the era of brand purpose, businesses, not charities, are seen as being the best placed to deliver […]

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Taking another trip on the memory train, we've reached our stop at @se_railway's Business Travel Campaign!
 
Southeastern wanted to highlight the benefits of using the train for ad hoc, face-to-face business meetings. 

Benefits like: 

📶  Working using free Wi-Fi

🤔 Valuable thinking and planning time

👍 No stress about finding a parking space 

👍No stress about finding a parking space for the car. 

 Our strong and simple campaign concept focuses on the positive feelings travelling this way gives you... because we all like to feel prepared, relaxed and positive!

#creativecampaigns #southeasternrailway #theteambranddesign #sustainable #travel #workingaway #sustainabletravel #strategiccontent #brandstrategy #branddesign
❤️It's national carers week in the UK❤️

The campaign raises awareness of caring and the challenges that many unpaid carers face.

NCW also aims to reach people who might not realise they have caring responsibilities and give them the support and tools they need. 

'A carer is anyone who looks after a family member or friend who has a disability, mental or physical illness, addiction, or who needs extra help as they grow older.' 

- http://ow.ly/mCki50OseGF

❤️💙 Many people fit this description, and it's very important to give support and care.💜💛

#nationalcarersweek #icare #london #uk #agency #theteam #carers
This week, we've been reflecting on some of our work with @se_railway 🚋

So let's take a look at Southeastern's Digital Tools Campaign! 
 
As part of Southeastern’s digital transformation, they re-developed their app, making it easier for passengers to buy and use tickets. 📱

Our task was to create a clear and compelling campaign that brought to life the range of digital tools available on the app and to encourage downloads. ✨

Using a mobile as a framing device, we lead with the range of features available and the fact that you could access them all ‘on the go’. 🧳

Simple and convenient! 🎈

#creativecampaigns #theteambranddesign #southeasternrailway #digitaltransformation #compellingcampaigns #brandactivation #brandstrategy #strategiccontent
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