Category: Branding

To rebrand or refresh? That is the question.

This blog looks at the difference between a rebrand and a brand refresh, to help you decide whether you need […]

Rediscovering The Beatles Brand in 1996

Rediscovering The Beatles Brand in 1996

Authenticity

Are you for real? The new importance of brand authenticity.

Going beyond the power of three

Let’s not waste a crisis

How to create and activate a brand strategy

The Team creative brand and communications agency_What is a brand archetype

What is a brand archetype and how do I define mine?

What I learnt from typography in the 90s

What I learnt from typography in the 90s

A guide to charity branding