Dan Dufour

Brand Strategist

My focus is on delivering the brand strategy and purpose at the heart of your business. Aligning the dynamics of your brand, inside and out.
Defining Social Purpose
Dan Dufour in Insight & Opinion

How to define Social Purpose

∙ 5 minutes read
The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, London agency, animal welfare, rebrand, refreshed brand, RSPCA, Battersea Home for Dogs’ and Cats’
Dan Dufour in Branding

Battle of the brands: Battersea vs. RSPCA

∙ 3 minutes read
The Team, creative brand and communications agency, brand strategy, brand purpose, brand identity, marketing campaigns, visual identity, internal communications, employee engagement, social change
Dan Dufour in Brand Purpose

The brands leading social change

∙ 4 minutes read
The Team, brand purpose, social purpose, brand design, design thinking, employee engagement, employee experience, customer experience, charity brand trust
Dan Dufour in Brand Purpose

Charity brand trust crisis – part 2

∙ 3 minutes read
The Team, brand purpose, social purpose, brand design, design thinking, employee engagement, employee experience, customer experience, brand trust
Dan Dufour in Brand Purpose

Oxfam’s brand trust crisis

∙ 3 minutes read
The Team, creative brand design agency, internal communications agency, employee engagement agency, customer engagement agency, brand purpose, social purpose
Dan Dufour in Brand Purpose

CSR or Social Purpose?: Spot the difference

∙ 5 minutes read
The Team, creative brand design agency, internal communications agency, employee engagement agency, customer engagement agency, graphic devises, logo, logo design
Dan Dufour in Brand Purpose

The rise of the ‘graphic device’

∙ 3 minutes read
Crimestoppers, charity, rebrand, visual identity
Dan Dufour in Branding

Showing Crimestoppers’ caring side

∙ 4 minutes read
welcome inside, welcome mat
Dan Dufour in Insight & Opinion

Branding in the housing sector

∙ 5 minutes read
Dan Dufour in Insight & Opinion

A new era of charity public engagement

∙ 5 minutes read
Dan Dufour in Insight & Opinion

Avoiding ‘design by committee’

∙ 4 minutes read
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