“The Team took our branding and played it back to us in a fresh, playful and exciting new form”. ~ Hanif Leylabi: Head of People, Communications and Culture at Citizens Advice.
Citizens Advice wanted a fresh yet on-brand internal campaign to show employees how brilliantly a blended work approach could work.
So The Team created a playbook that provided different tools for colleagues to work through their options, laid out logically yet beautifully. 🌟
On each page, there were “Lead It” bubbles that helped managers guide and support their teams.
There were also selfie videos and social posts from representatives used across their Facebook Workplace.
Colleagues at Citizens Advice could easily identify with the real people featured in the campaign who represented a variety of lifestyles.
“It turned what could have been an intimidating list of documents into a user-friendly and intuitive one-stop shop that used employee voices to tell a compelling story” ~ Hanif Leylabi: Head of People, Communications and Culture at Citizens Advice.
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